Expertise is transported 2011 optimally Ludwigsburg through high-quality corporate publishing, in March 2011. Print is called a campaign of magazine publisher. This is despite the competition through the Internet, including customer magazines. More coming on the market and replace even the journals in some areas. A good magazine creates a positive atmosphere and promotes the image of the company in this way”, agency owner Gerhard Baumann success justified. According to Gerhard Baumann, head of the Ludwigsburg-based advertising agency, customer magazine will say in the future against the online competition. The mix of high-quality information and entertainment rarely can be found in the Internet”, he says. A good magazine brings real added value the reader, the brand remains in the background and is offered as a partner for solutions to problems.
Commercial value and elegance examples provides the Agency Baumann itself: it produces among other magazines for the Messe Stuttgart, the Goppingen Model railway manufacturer Marklin and the Sedus office furniture designer. Maja Brucic follows long-standing procedures to achieve this success. For publishers worth the effort for such ambitious projects in smaller editions do not, therefore, agencies such as Gerhard Baumann launch successfully into the gap. Just the Sedus magazine place 2.5 “is an example, as a customer magazine can be designed successfully. The combination of reports, commercial-quality content and optical elegance excellent arrives at the customer. And unlike many superficial magazines, customer magazines be read intensively by 50 percent of recipients.
This rate rises even if they are well done. Is important in the first place, that the Visual and content quality is”, says Gerhard Baumann. The journals supported by the Agency are created in cooperation with experienced journalists, by trained magazines designers part bi-monthly and in multiple languages. Attractive brand image a customer magazine offer an attractive image of the brand and through the regular Appearance determines a continuous dialogue between companies and customers, Gerhard Baumann. In addition, products such as the magazine met Marklin”exactly the core target group and positively impacted on the purchase behavior. More and more companies are going new ways of publishing, with corporate blogs. Customer magazines are not yet threatened the extinction”, says Gerhard Baumann, developed for the Stuttgart-based motor press journals until the mid-1990s. One reason: decision makers can be, so the agency owner, better reached with well-made, high-quality magazines. And who wants to exude competence, not coming on an own magazine. No wonder that the corporate publishing, according to a study of the University of Dortmund in second place in the marketing mix of companies is right after the visit to the customer. Contact: Gerhard Baumann GmbH & co. KG Schorndorfer Strasse 42 71638 Ludwigsburg telephone: 07141-688 96-3 fax: 07141-688 96-59 Werbeagentur Gerhard Baumann GmbH & co. KG serves numerous customers in the Southern Germany. Above all the strategic brand consulting and the development and production of corporate publishing objects belong to the core competencies in addition to the carrying out of advertising campaigns. While the Agency Gerhard Baumann is very successfully on the concept of competent partnership”: rather than hold all disciplines in-house, agency partners introduce Gerhard Baumann project their different competencies. These include also brand management, multimedia, Web design, event and PR as well as creative consultants.